The IGTV app will no longer be supported by Instagram

Instagram has announced that the separate IGTV app will no longer be supported, instead of focusing on keeping all videos in the main Instagram app, according to a blog post (via TechCrunch). While the writing has been on the wall for Instagram’s YouTube competitor for some time, the official shutdown announcement marks the end of an era for one of the company’s video ventures.

The standalone IGTV app will be phased down as part of Instagram’s efforts to make a video as simple to discover and produce as possible,” according to the company. In addition, any films in the main app will have a full-screen viewer and tap-to-mute, and Instagram is working on a uniform approach to sharing different sorts of videos, according to the article (such as video posts or Reels). Later this year, the business plans to “try a new ad experience on Instagram, which will allow creators to earn cash from advertising placed on their reels.

IGTV failed to catch on, and its importance has decreased over time.

In 2018, Instagram introduced the standalone IGTV app, which was designed to compete with YouTube by allowing users to create long-form vertical videos. IGTV material was actively promoted in the main Instagram app less than a year later, with videos appearing on the Explore page and previews appearing in stories and the main feed.

Instagram withdrew the IGTV icon from the main app in 2020, citing the fact that few people utilized it, and late last year, the company revealed that IGTV would be rebranded as “Instagram TV,” with the hour-long length limit that IGTV has come to ordinary videos as well.

While the IGTV app is going away, along with the In-Stream advertising that was introduced into films longer than a minute, Instagram has stated that it would continue to prioritize video. “Continuing our video investment on Instagram,” according to the blog post announcing IGTV’s demise.

Last year, Instagram’s CEO stated that the company was no longer a photo app and that it was instead pursuing competitors like TikTok and YouTube in a bid to become a general entertainment platform.

Final Words

Still, IGTV is beneficial to increasing your engagement. Whether you’re a solo influencer trying to expand your brand’s visibility and grow your engaged followers on Instagram and IGTV, or a brand or business in the marketplace looking for the ideal customer, these IGTV tips and best practices can help you reach, visibility, and conversions. Don’t worry, you can buy Instagram followers UK to increase your followings and engagement if IGTV will no longer be supported by Instagram.

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