Building the optimal data feed is not sufficient to guarantee Google Shopping Ads success, nor is it sufficient to sell your items effectively on Google.

Now, don’t get us wrong, this is a significant step in the right direction; nevertheless, any Google Shopping Ads or PPC expert worth his or her salt must always be on the lookout for methods to improve their Google Shopping Ads using company seo.

How you optimize your Google Shopping Ads is crucial to the success of your campaign, and when managed by an experienced Google Shopping firm, you have a greater chance of growing sales and optimizing your budget.

Here are some of the most effective, tried-and-true methods for improving your Google Shopping Ads, as employed by some of the world’s foremost Google Ads experts.

Enhance Your Product Feed Google Shopping Ads

Optimizing your product feed is the first step in enhancing your Google Shopping ads. This is where Google utilizes its data for your items and shows your advertisements accordingly.

In fact, the simpler you make it for Google to read and scan the information about your items, the more likely you are to appear before the appropriate clients. Improving your photos and product names, as well as integrating pricing in your ad content, are, so to speak, “quick wins.”

You immediately boost your chances of capturing a customer’s attention.

In fact, if you’re new to optimizing your data feed, enhancing any of the aforementioned assets is a foolproof approach to boost your Google Shopping Ads without hiring an expensive Google Ads agency or new york seo agency primelis.

Emphasize Your Most Profitable Products

Focus on selling your most lucrative goods by avoiding unprofitable products from your campaign. You may accomplish this by modifying your bids and marking certain items as ‘excluded.’

The exclusion of some items might also be seasonal. If you have a lot of summer products, it’s usually reasonable to assume that they won’t be your most lucrative things throughout the winter, thus it would be in your best interest to exclude them from your advertising strategy.

In addition, it is essential to omit items from your roster if they are out of stock or only available in unusual sizes or colors.

Indeed, the most experienced Google Ads experts at PPC Geeks are firm believers in omitting goods from your ad roster.

Utilize Negative Keywords

Negative keywords are crucial to the effectiveness of your Google Shopping ads. Negative keywords are the “quiet heroes” of your Google Shopping Ads campaign.

When you employ negative keywords, your shopping advertisements will not appear when customers search for such terms. Negative keywords are highly useful for limiting the reach of your advertising so that you don’t overestimate their effectiveness.

Google allows you to find search phrases that triggered your advertising but did not result in conversions. By doing so, you can reduce the number of expensive clicks you were previously producing.

Adjust Your Bids

Certain clicks have greater value than others. By continuously modifying your bids, you may have greater control over who and when see your advertisements.

Using the location bid modification tool, you may regulate the frequency with which shoppers can view your advertising based on their geographic location. In addition, you may target your adverts based on the device from which the bulk of your sales originate, be it a desktop computer or a mobile tablet, by modifying your bids.

Maintaining original and adaptable bids, even for a few hours, may significantly benefit your Google Shopping Ads.

Prime versus Other

It may come as a surprise, but your highest-performing product is not necessarily your most lucrative. Consequently, goods that significantly outperform your flagship product may not appear at the top of search results.

Some items will perform better than others, thus it is crucial to note that great performance in terms of impressions does not necessarily equate to higher profits.

Avoid Too Many Drastic Alterations


These are only five of the greatest strategies for improving your Google Shopping Ads, which are utilized by everyone from the top PPC agency in the world to the leading Google Ads firm in the country.

Google Shopping campaigns are delicate, and even the smallest change can have a profound effect on your success. Consequently, this is precisely the reason why you should never make radical adjustments.

In addition, it is essential to be able to quickly track your modifications and utilize those data to drive your research and ensure that the changes are beneficial. It might be bad to your business if you make a large number of adjustments rapidly.

By doing A/B testing with your Google Shopping Ads, you can guarantee that you are making the most intelligent selections and modifications possible.

PPC Geeks Can Improve Your Google Shopping Ads

Paid Google Shopping Ads are completely worthwhile for eCommerce firms seeking to maximize their marketing budgets. Therefore, if you apply any of the aforementioned strategies, PPC Geeks can nearly promise that your Google Shopping Ads will increase very immediately. As one of the top 10 PPC firms in the world and the finest PPC agency in the United Kingdom, PPC Geeks takes pleasure in providing you with the best possible results. Consequently, if you need assistance with this or want to increase the conversion rate of your Google Ads, why not invest in one of their free PPC audits or full Google Ads audits?

Comments are closed, but trackbacks and pingbacks are open.