Recently, we’ve heard a lot about Twitter cards, but what precisely are they? Setting it up isn’t easy, you may have heard. To the dismay of marketers who don’t have coding expertise, code is also necessary. Tw Followers may be on your mind right now.
Therefore, my development team must add Twitter cards. Or must I learn how to perform the task myself?
Twitter cards aren’t difficult to code, and the few extra minutes you spend on them could have an important impact on your return on investment, so before you entirely dismiss the concept, allow me to explain.
Describe a Twitter card.
When a user tweets a link to your website, a “card” graphic is shown underneath the tweet. Using the meta tags you can add to your website, these images are retrieved and cached when a link is tweeted.
Illustration of a Twitter Card
It looks familiar, doesn’t it? This is because you have already observed it on Facebook when a link is posted and an image displays. Similar to Facebook, these Twitter cards can add cool, enticing graphics to your material, which may encourage readers to click and open it.
In addition to offering a card with a prominent image, there is also a summary card with minimal information and an app card that provides consumers with fast access to download an app. Visit the developer section of Twitter’s website to learn more about the different card kinds and to determine which one is best for your business.
As you can see from our example, Twitter cards may make your blog content significantly more visually engaging for viewers, as opposed to a simple description and link.
Why should my organization utilize Twitter cards?
Twitter cards are free and need no additional time or effort on your part. Twitter is significantly more text-heavy than Facebook, with tweet after a tweet showing up in your users’ timelines.
If the content of your company’s tweets stands out with Twitter cards, consumers will be more likely to engage with them and click through to your website. Twitter cards might be the next step in boosting the quality of your social media marketing and driving more traffic and conversions for your brand.
Okay, I’m convinced. How do I start?
I’ve outlined all you need to do in a few simple steps below. Your Twitter cards are just a few lines of text away from increasing your online ROI!
Select your card. For each page of your company’s website, you must select the appropriate Twitter card, as there are a number of possibilities. Does the link you’ve provided connect to a page with product information, media, or a form download? Find out what the page’s main purpose is and then choose the Twitter card that goes best with the page’s content.
Add meta tags to your pages. While this is the phase that causes many digital marketers to pause before adding Twitter cards, have no fear! Twitter has released a list of the meta tags that must be included in your website’s coding. Just add the right tags, and the hardest part of adding Twitter cards is finished.
Get verified. Before permitting you to use Twitter cards, Twitter verifies your website’s authenticity once you’ve added the meta tags to its code. Use their validator tool to make sure your website looks right, then check out the Twitter card preview to see how your card will appear on the social network.
Twitter Cards Analytics
Twitter also offers Twitter Card Analytics, allowing you to determine the impact of cards on your entire Twitter ROI. From clicks and impressions to how engaged users are as a whole, you can measure how Twitter affects your business and how Twitter cards help you reach your goals. You now understand Twitter cards and how to incorporate them into your tweets. You have successfully mastered the Twitter Card!